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Volksbank Gelsenkirchen-Buer is now Volksbank Ruhr Mitte

Volksbank Gelsenkirchen-Buer, second biggest Volksbank in Ruhrgebiet, is now called Volksbank Ruhr Mitte.

As recent business activities of the former Volksbank Gelsenkirchen-Buer has expanded the borders of Gelsenkirchen  following a number of merges, the advertising agency M.L.&S. was now commissioned to design a new corporate name for the company.

The overall task included developing a claim and a new corporate design. To support this, a  regional campaign was launched , which would help position the bank as an all-around financial consulter.
 

 

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